RFSL
Role: Art Director, Graphic designer, Illustrator
Campaign concept / Character research / Illustrations / Branding
National Association for the Rights of Homosexuals, Bisexuals, Transgender, Queer and Intersex Persons
Hear me. These are parents' and young transgender people's own experiences of care and legislation in Sweden. It is a breathtaking reality of how long it takes to get the right care and support. We want to tell you how it really is and we want to tell you from the perspective of those who actually know. Based on those for whom this is part of everyday life. It is to them that we leave the floor. Listen to them. In collaboration with copywriter Sandra Bergström.